INTRODUCTIONप्रस्तावना
Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Wikipedia.
To understand in-depth AI refer to the story of Amazon.
How AI is helping Amazon become a trillion-dollar company
संक्षिप्त विवरण Brief Description
Different trends in digital marketing are:
- Programmatic Advertising
Programmatic advertising is the automated buying and selling of online advertising.
2. Chatbots
https://itchronicles.com/technology/the-rise-of-chatbots/
In essence, a chatbot is a piece of robotic software capable of imitating human conversation either through text chats or voice commands.
3. Personalization
https://www.superoffice.com/blog/personalization/
Personalization is the practice of making sure the unique needs and preferences of each individual consumer are addressed.
It ensures that their customer experience is positive by showing you understand who they are and what they want.
4. Video Marketing
It is the best way of using visuals to promote products, services, and business among the target audiences.
5. Influencer Marketing
https://apacentrepreneur.com/why-influencer-marketing-is-an-important-part-of-todays-businesses/
Influencer Marketing deals with advertising their product, services or business through Influencers.
6) Social Messaging Apps
Social networking and messaging apps allow young people to maintain social relationships with school friends, distant friends or online friends they’ve never met.
7) Visual Search
https://www.elegantthemes.com/blog/marketing/visual-search
Visual search is based on deep learning and artificial intelligence (AI). When a user highlights a specific part of an image (like an item, plant, or animal) or uploads a picture, the AI tool processes that image, then produces an array of similar results for the user.
8) Micro-Moments
https://sitecare.com/blog/micro-moments-business-owners-need-know/
Micro-Moments is a “new consumer behaviour,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds.
9) Voice Search
https://www.dbswebsite.com/blog/trends-in-voice-search/
Voice search plays an important role in providing all the relevant information that people are searching for through audio content.
10) Social Media Stories
https://sproutsocial.com/insights/social-media-stories/
In social media, a story is a function in which the user tells a story or provides status messages and information in the form of short, time-limited clips from several automatically running sequences.
Summary
New technologies in digital marketing have moved a great deal. The market approach has also evolved with the rise of new technology. Digital marketing has a number of advancements and improvements in its strategy.
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