Introduction of Segmentation
Segmentation means the category of product into different types.
Details of Segmentation as a Result of Application
Based on their application, we categorize electric vehicles into different segments. However, each category will have a different market size.
To find the market requirement for each category Market Research is needed, Please pay attention to https://readwrite.in/market-research/
In rural areas of India, the e-mobility can be segmented into different categories:
Let us pay attention to each category:
Two-Wheeler Segmentation because of applications:
Electric scooters and motorcycles are a popular segment of transportation in rural areas.
They provide a cost-effective and eco-friendly alternative to conventional fuel-powered two-wheelers.
Electric two-wheelers are suitable for short-distance commutes. Local transportation, including carrying goods uses two-wheeler segmentation.
Three-Wheeler Segmentation due to application:
Electric rickshaws or e-rickshaws segments are widely used in rural areas as a means of public transportation. These battery-operated vehicles can carry passengers and goods and are a common sight in rural markets, villages, and towns.
Mini-Truck Segmentation according to application:
Electric mini-trucks or vans are gaining traction in rural areas for intra-city and short-distance transportation of goods. They are used by small businesses, farmers, and traders to transport agricultural produce, supplies, and other commodities.
Tractor Segmentation due to application:
Electric tractors are emerging as a sustainable solution for farming in rural areas. They offer lower operating costs, reduced emissions, and quieter operations compared to diesel-powered tractors. Electric tractors are suitable for small and medium-sized farms. Farmers are gradually using electric tractors.
Below mentioned fields are not segments of Electric vehicles however they are part of the E-Mobility infrastructure.
Charging Infrastructure usage:
Establishing a robust charging infrastructure is essential for promoting e-mobility in rural areas. This includes the installation of charging stations at strategic locations, such as marketplaces, transportation hubs, and public spaces, to ensure easy access to charging facilities for electric vehicles.
Battery Swapping Services:
In areas with limited charging infrastructure, battery-swapping services can be a viable option. This involves setting up battery swapping stations where electric vehicle owners can exchange their depleted batteries for fully charged ones, enabling them to continue their journeys without waiting for charging.
Solar-powered Charging:
Due to limited or unreliable electricity supply in rural areas, solar-powered charging solutions can play a role.
Solar charging stations equipped with photovoltaic panels can harness solar energy to charge electric vehicles, providing a sustainable and independent power source.
In Conclusion
It’s important to note that the development and adoption of e-mobility in rural areas are still evolving. The specific segmentation may vary based on local conditions, demand, and infrastructure availability.
Available resources will play a key role in Electric Vehicle segmentation in rural areas. Please pay attention to:https://readwrite.in/resource-mobilization/